Press Releases
FOR IMMEDIATE RELEASE
NEURAL AUDIO WILL DISPLAY INNOVATIVE SOLUTIONS AT BIRTV CHINA
COMPANY TO FOCUS ON TECHNOLOGIES ALLOWING THE TRANSITION TO DIGITAL TELEVISION
AND SURROUND SOUND BROADCAST
KIRKLAND, Wash., August 22, 2007 – For the Beijing International Radio, TV &
Film (BIRTV) Equipment Exhibition 2007, China, August 21-25, 2007, Neural Audio
Corporation, the market leader in developing advanced audio and surround sound
technologies, will display the Neural-THX® Surround audio solutions for stations
making the transition to digital television at Booth Number 8A 30, Hall 8.
As part of the Neural-THX Surround solutions for TV broadcast, the MultiMerge
enables DTV broadcasters to seamlessly manage the transition from stereo to 5.1
surround sound from a network or other sources. With MultiMerge installed before
STL paths, Dolby-E or AC-3 encoders, original surround content is passed,
unaffected within the broadcast plant, while original stereo content is rendered
to a 5.1 surround sound image providing the viewer with a consistent surround
experience. Combined with Neural-THX Surround DownMix, the system can
surround-enable stereo only facilities eliminating the need for costly physical
plant upgrades.
“By installing MultiMerge, local affiliates can all but eliminate the
interoperability issues that they were facing on a day-to-day basis. Ultimately,
this means a very seamless listening experience for viewers, whether it is mono,
stereo or surround,” said Mark Seigle, Neural COO and president. “This
technology will allow any new or existing Chinese TV stations to start
broadcasting SD or HD content in full 5.1 surround sound without the need to buy
expensive equipment, a major cost incentive to upgrade infrastructure prior to
the 2008 Beijing Olympics.”
Neural-THX Surround enables a bit rate efficient and stereo compatible
representation and broadcast of multichannel audio content for analog and
digital radio and television. The technology accommodates the transmission of
surround sound, even for applications with analog mixing constraints, audio
compression and limited bandwidth such as digital audio and video broadcasting
and Internet streaming.
The world’s leading home entertainment system manufacturers, including Yamaha
Electronics, Pioneer Electronics, Onkyo Corporation, Denon Corporation, Marantz
Corporation, Sony Corporation and Integra Corporation, have licensed the
Neural-THX Surround technology and products are currently shipping to countries
worldwide, including China.
ABOUT NEURAL AUDIO
Neural Audio, through its Neural Surround-THX® Surround brand and unique audio
optimization technologies, has become the key enabler in the delivery of high
quality content for the TV, radio, game, Internet, home theatre and mobile
markets. Key broadcast partners and customers such as THX Ltd., XM Satellite
Radio, Yamaha Corporation, Sony Corporation, Pioneer Electronics, Onkyo
Corporation, Denon Electronics, Marantz America and Harris Corporation have
adopted Neural Audio technologies to provide the best quality audio available
today to their customers. For more information, please visit
www.neuralaudio.com, or
www.neuralsurround.com.
Neural Surround is a trademark owned by Neural Audio Corporation, THX is a
trademark of THX Ltd., which may be registered in some jurisdictions. All rights
reserved.
CONTACT:
Jackie Broo
Communications Director – Neural Audio Corporation
Email: jackie@neuralaudio.com
Office: +1-425-814-3200 x:116
Mobile: +1-513-304-9514
Dakx Turcotte
Marketing and Business Development Manager - Neural Audio Corporation
Email: dakx@neuralaudio.com
Office: +1-425-814-3200 x:135
Mobile: +1-206-499-5855